Famed as the oldest nightclub in Switzerland, King’s Club at Badrutt’s Palace Hotel has enjoyed a distinguished reputation as a legendary night spot for generations of St. Moritz jetsetters. Now it has been re-born as King’s Social House in collaboration with celebrated British chef and restaurateur, Jason Atherton.

Combining the nobility and regal nature expected of Badrutt’s Palace and the energy and excitement of skiing, we set about creating a unique crest to encapsulate this essence in one brand mark. We chose to create a crest due to its association with respect and grandeur. We then modernised it with a sense of attitude, style and wit to create an original mark.

The colour choices were inspired by the interior design direction to achieve a uniformed solution across every touch-point – from the murals to the menus and also across digital platforms. King’s Social House has now become a popular destination of style, opulence and excess.